Don't spend your start-up's budget on digital marketing right away!
First build a SOLID BRAND STRATEGY, then move to the next steps. Without being determined and clear about who you are and what you promise to your audience, success will depend purely on LUCK.
You might be an enthusiastic digital entrepreneur, or a startup owner and prefer to write your strategy all by yourself.
Or maybe, you are a freelancer and you have a limited budget, so you search for a solution to clarify your personal goals.
No matter what, this Notion Branding bundle will be a very handy tool for your first steps.
Learn the fundamentals of branding with:
- 2-Hours video course
- Course notes
- Further reading material
- Frameworks and printable worksheets to brainstorm
- Automated summary of your brand strategy
What You Will Learn:
- What is Branding?
- Why Do People Buy?
- The Role of a Brand Leader
- Why Should You Stand Out as A Business Owner?
- A Hybrid Brand Model for Solopreneurs
- Use Your Character as a Compass
- How to Find Your Ikigai
- The Importance of "Daring to Dream”
- Four Pillars of Branding
- Let's Define Your Values
- How Can You Define Your Abilities, Effectively?
- How to Write a Strong, Mission Statement
- How to Write a Distinct Vision Statement
- How can you use your mission&vision in your marketing activities?
- Brand Archetypes
- What are Brand Archetypes
- The group that yearns for paradise
- The group that brings structure to the world
- The group that connects with others
- The group that wants to leave a mark on the earth
- Brand Naming & Brand Architecture
- Is Naming a Brand a Creative Process?
- Basic Naming Approaches
- Special Circumstances on Naming
- Do You Need a Brand Name as a Solopreneur or Personal Brand?
- Brand Architecture for More Than One Brand
- Brand Story
- The Power of Storytelling
- How to Write and Use a Brand Story
- Visual Brand Identity
- What is a visual identity?
- What is Included in a Visual Identity Booklet?
- Working with a Professional vs. Designing Yourself
Brand Strategy Guide + Notion Template